Caption Styles That Convert

Captions are a pacing tool, not a crutch. Use them to reinforce meaning, guide attention, and emphasize outcomes—not to repeat everything said.

When to Use Each Style

• Bold (MrBeast): high energy, challenges, spectacle.
• Minimal: tutorials, business, authority content.
• Creator Pop: lifestyle, humor, personal storytelling.

Readability Rules

• Line length under 24 characters; avoid wrapping mid-word.
• Outline or shadow for complex backgrounds; maintain contrast ratio.
• Emphasize numbers, commands, and results with color weight.

Accessibility

• 98–120 wpm caption pacing for tutorials.
• Don’t animate every word; emphasize only key tokens.
• Test readability on a small screen at arm’s length.

Next: combine captions with a retention-first structure and clear first-frame thumbnails.