Instagram Hashtag Myths in 2025

Hashtags are not magic keywords. They are topical hints. Used well, they improve contextand cataloging. Here’s a sensible approach.

What Hashtags Do Now

• Clarify topic alongside your caption and on-screen text.
• Help IG test distribution to interest clusters.
• Improve post-lifespan searchability for specific queries.

Practical Rules

• Use 3–8 highly relevant tags. Skip copy-paste lists.
• Mix niche (specific) and broad (category) tags.
• Mirror phrasing your audience actually searches.