Repurpose Long-Form to Shorts: A Zero-Waste Workflow

Turn podcasts, webinars, and YouTube videos into a month of Shorts. This pipeline extracts highlights, converts them to hook-first scripts, and formats them for each platform.

1) Extract Highlights

• Moments with emotion, outcome, or contrarian insight
• Time-stamp 30–90s segments; note the micro-promise
• Capture quotable lines and props visible on-screen

2) Convert to Hooks

• Rewrite as promise-first: “In 10 seconds, you’ll see …”
• Show the result briefly, then rewind
• Add a binary comment trigger or save-worthy checklist

3) Format for Platform

• 9:16, fast cuts, captions for clarity
• Platform-native CTA and audio selection
• Export watermark-free; upload natively

Batching Tips

• Group by topic; record B-roll in one session
• Use a naming convention: topic_date_variant
• Schedule tests and track metrics in a simple sheet

Related reads: title formulas and cross-posting without penalties.